BetaBuilt for South Africans turning skill and local support into a growing business.
biocartly

Sell Like a Big BrandWithout the Big Budget.

Already selling through WhatsApp, Facebook, Instagram, or in person? Biocartly helps you create a professional online store with secure payments, easy order management, and more opportunities for customers to discover and buy from your business.

Free includes 10 products and 10 lifetime paid orders.

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biocartly store logo

biocartly

Every growing business deserves a Biocart. A professional online store that helps you sell, grow, and build a brand customers trust.

All products - 7 products

Aurelia Crochet

Aurelia Crochet

Handmade crochet texture with a polished boutique finish.

R1,249

Celeste Jewelry Set

Celeste Jewelry Set

Layered shine for gifting, styling, and special moments.

R899

Flux Runner

Flux Runner

Everyday sneakers built for clean looks and quick checkout.

R1,799

Obsidian X Headphones

Obsidian X Headphones

Premium audio gear presented with crisp product detail.

R2,499

Signature tote

Signature tote

A refined carryall for daily errands, work, and weekends.

R1,399

Sterling Essence Cologne

Sterling Essence Cologne

A polished scent listing with a premium grooming feel.

R1,699

Timeless Celebration Box

Timeless Celebration Box

A ready-to-send gift box for thoughtful celebrations.

R2,199

Powered by biocartly

Made, sourced, cooked, and created

BakingFoodCrochetSewingArtClothingSneakersTechFurnitureJewelleryScentsPersonal care

Features

Storefront and dashboard tools in one place

Connect Yoco, then manage delivery, orders, sales analytics, discount codes, and your storefront domain from one dashboard.

Order statuses

Order status workflow

Yoco checkout

Yoco checkout screen

Sales analytics

Analytics dashboard

Discount codes

Discount code setup

Delivery zones

Delivery zones map

Your own domain

Custom domain setup for a branded storefront

A storefront that looks like your brand.

Use your brand colour across product listings and checkout, then manage orders and fulfilment from your dashboard.

Premium South African boutique storefront with folded linen garments

Storefront

A storefront with your brand colour.

Apply your brand colour across your storefront, cart, and checkout.

Products

List and organise your products.

Create product listings and keep your catalogue ready for customers to browse and buy.

Premium cologne product store visual
Premium skincare products suitable for a South African ecommerce catalogue

Brand - LUMI

Manage daily store tasks in one place.

Manage orders, send customer updates, and keep day-to-day store work in one dashboard.

Hands preparing a premium ecommerce order for courier delivery

Operations

Manage orders through fulfilment.

Track order status, manage delivery options, and send customer updates from your dashboard.

Track each order from confirmation to fulfilment

See customers and order history in one place.

View customer contact details with their order history so you can see what they bought and follow each order.

  • Customer contact details and order history

    View a customer's contact details and past orders together.

  • Discount codes

    Create discount codes on Pro and higher plans.

  • Order email updates

    Send email updates when an order is confirmed, dispatched, delivered, or cancelled.

  • Manage orders outside chat

    Track products, payments, delivery, and order status in your dashboard instead of message threads.

A South African ecommerce operator reviewing customer orders

What sellers told us

"When orders, payments, stock, and delivery all live in different places, it is hard to feel in control of the business."

Plans that grow with you.

Start free. Upgrade when you need more products, orders, staff accounts, analytics, branded domains, or multi-store capacity.

Free

R0/month

For testing your first sales.

Start for free

Includes

  • 10 products
  • 10 lifetime paid orders
  • Delivery options
  • Checkout links

Pro

R249/month

Annual billing: R2 490/year

For serious solo sellers.

Choose Pro

Everything in Free, plus

  • 250 active products
  • 150 paid orders per month, then R2.00 per extra order
  • Delivery options, promo codes, and custom domain
  • Inventory and 1 staff account

Business

R599/month

Annual billing: R5 990/year

For growing businesses that want to scale.

Choose Business

Everything in Pro, plus

  • 2,000 active products
  • 1,000 paid orders per month, then R1.50 per extra order
  • 3 staff accounts
  • Advanced analytics and abandoned cart recovery

Business Plus

R1 199/month

Annual billing: R11 990/year

For multi-store teams and larger catalogues.

Choose Business Plus

Everything in Business, plus

  • 5 stores
  • 3,000 paid orders per month pooled, then R1.00 per extra order
  • 5 staff/store
  • Multi-store dashboard and priority support

Custom domains start on Pro. The limits shown above apply to each plan.

Their challenges shaped our goals.

We spoke with independent South African sellers about what gets in the way of their craft being recognised and making the most of their work. These are the frictions they shared and the aspirations biocartly is being built to support.

Interview insight
"I want a store that feels more professional than taking orders in DMs, with products, orders, delivery, and payments easier to manage in one place."
ND

Nomsa Dlamini

Independent hair seller we interviewed

Johannesburg

"I want customers to browse products, see prices, and choose delivery without waiting for me to answer every WhatsApp message."
AK

Ayesha Khan

Independent gifting seller we interviewed

"Getting a full range online while keeping stock organised can make a launch feel overwhelming. I need a simpler way to manage it."
LP

Lerato Pillay

Independent beauty seller we interviewed

Answers, before you ask.

Still curious? Start with the practical details founders usually need before they launch.

Let more people recognise what you can do.

Start with the people who already support your work, then give every new customer an easier way to discover, trust, and order from you.